TikTok Symphony
AI Branding & Launch
Role — Global Design Director
TikTok Symphony is TikTok’s AI-powered creative solution that simplifies content creation, from ideation and scriptwriting to production. The product debuted at TikTok World 2024 and was featured in keynote presentations at Cannes Lions 2024.
Led the creative direction for Symphony’s brand and launch, overseeing the visual identity, product storytelling, and launch video development. Partnered with cross-functional teams to translate a new and complex AI product into a clear, compelling creative system that felt distinctly TikTok.
Led the creative direction for Symphony’s brand and launch, overseeing the visual identity, product storytelling, and launch video development. Partnered with cross-functional teams to translate a new and complex AI product into a clear, compelling creative system that felt distinctly TikTok.
