TikTok for Business is TikTok’s global platform for advertisers, marketers, and businesses to discover products, solutions, insights, and resources. The redesign focused on creating a more cohesive, scalable, and distinctly TikTok digital experience across a complex global ecosystem.
Led the design vision and creative direction for the TikTok for Business website, overseeing the experience across brand, UX/UI, motion, and content systems. Worked closely with product, marketing, strategy, engineering, and agency partners to create a flexible global platform that could scale across markets, products, and campaigns.
Led the design vision and creative direction for the TikTok for Business website, overseeing the experience across brand, UX/UI, motion, and content systems. Worked closely with product, marketing, strategy, engineering, and agency partners to create a flexible global platform that could scale across markets, products, and campaigns.
Link to see the full website.